For product, HR, sales and marketing case rounds

Case practice for the interviews nobody built a tool for.

Consulting candidates get timed simulators and scored feedback. Everyone else gets a blog post and a practice partner who cancels. CaseForge gives you a real case, a real clock, and a clear score on what to fix.

Product · Market entry04:12

A music streaming company wants to launch audiobooks in India. Should it build a separate app, or keep audiobooks inside the main one?

ClarifyStructureAnalyseRecommend
  1. 1User need and willingness to pay
  2. 2Distribution and acquisition cost
  3. 3Typing your third area 
Four timed phases, like a real case roundFive scored dimensions interviewers grade onA model approach for every case

Case rounds went beyond consulting. The practice tools didn't.

Product, HR, sales and marketing interviews increasingly use case-style questions. The structured practice that exists was built for one industry.

Interviewing at a consulting firm

A whole ecosystem

Dedicated timed practice platforms
Scoring against interviewer rubrics
Large libraries of practice cases
Coaches who specialise in the format
Interviewing for product, HR, sales or marketing

A blog post and a friend

Framework explainers you read once
Peer practice, if you can schedule it
No clock, no structure, no score
You find out how you did in the real interview

One case. Four phases. A real clock.

Every session follows the order an interviewer runs a case in, so the pressure you practise under is the pressure you will face.

Spotify audiobooks in India: separate app or same app?Step 1 of 4 · 2 min
Clarify
What would you ask the interviewer first?

Is the goal growing new listeners, keeping subscribers, or earning more per user?

Is the audiobook catalogue licensed for India, and in which languages?

What does a second app do to marketing cost and team focus?

Know exactly what cost you the offer.

After every case you get a score across the five things interviewers grade, what you did well, what to fix first, and a model approach to compare your answer against.

Scores build up across sessions, so you stop guessing and practise the one weakness that is actually costing you.

Sample reportIllustrative scores
76
Solid structure. Your close is losing you marks.
Fix first: lead with the answer, then the reasons.
Structure84
No overlaps, no gaps79
Using the numbers72
Business sense77
Clear answer58

Four functions. Real business cases.

Built for MBA/PGP placements and lateral hiring rounds where interviewers test how you think with numbers — not whether you memorised a consulting framework.

ProductProduct design · Medium · about 16 min

Design the onboarding for a first-time UPI user aged 60+

A payments app wants to grow among first-time users over 60. Current onboarding completion for this group is 31%, versus 78% overall. Design the onboarding. What changes and why?
What you'll crunch

An onboarding funnel by age group, from install to first payment. Tests whether you find where users actually drop off — and why.

Try this case →
HR & Organisation StrategyDiagnostic · Medium · about 18 min

Attrition has doubled in one engineering pod

A 40-person engineering pod at a mid-size SaaS company has seen attrition rise from 9% to 21% in twelve months. Every other pod is flat. The VP of Engineering wants to know why, and what to do in the next quarter. How do you approach it?
What you'll crunch

Exit-interview themes from departing engineers, and whether each one shows up in other teams. Tests whether you isolate what's unique to this team.

Try this case →
Sales & Go-To-MarketDiagnostic · Hard · about 20 min

Win rate fell from 28% to 17% after a pricing change

A B2B software company raised list prices 20% six months ago. Win rate has dropped from 28% to 17%, but average deal size is up. The CRO wants to know whether to roll the price change back. What's your recommendation?
What you'll crunch

Win rate, deal size, deals closed and revenue in ₹ Cr, before vs after the price rise. Tests whether you do the revenue maths instead of reacting to the win rate.

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Marketing & GrowthDiagnostic · Medium · about 18 min

CAC has tripled on the main paid channel

A D2C skincare brand has seen customer acquisition cost on paid social rise from ₹340 to ₹980 in eighteen months. Revenue is flat. The founder wants to know where to put the next ₹50 lakh of marketing budget. What do you advise?
What you'll crunch

Spend, CAC and repeat rate across four channels in ₹. Tests whether you weigh acquisition cost, customer quality and room to scale.

Try this case →

Early-access pricing

Priced below consulting prep platforms, for the roles they don't cover.

Free
₹0
Four cases, one per function
Full timed sessionOverall scoreNo dimension breakdown
Start free
Practice
Most flexible
₹499
per month
Unlimited cases, all four functionsFull five-dimension feedbackModel approach for every caseProgress tracking across sessions
Start free trial
Placement pack
₹1,500
one-time, no renewal
Full case set for one functionFull five-dimension feedbackYours to keep, no subscription
Choose a function

Start with a free case in your function.

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Questions

Is this for consulting interviews?

No. Consulting case prep is already well served. CaseForge is for product, HR, sales and marketing case rounds.

Where do the cases come from?

Every case is written originally for CaseForge, in the style and difficulty of real interview case rounds, with a data exhibit and a model approach.

How is my answer scored?

Out of 100, on five things: structure, no overlaps or gaps, using the numbers, business sense, and giving a clear answer — based on what you actually write in each step.

Why not just ask ChatGPT to give me a case?

ChatGPT will happily write you a case — but it tends to praise mediocre answers, and it lets you ramble with no clock. CaseForge puts a timer on every step, gives you a real data table to calculate through, and grades what you write strictly against five fixed interviewer criteria, down to where you buried your answer or skipped the maths. We use AI for that grading too; the difference is the interview format and the strict, consistent rubric behind it.

Can I cancel the monthly plan?

Yes, any time. If you only need one function, the one-time placement pack has no renewal at all.